We see The Big Yum as a friendly coming together banner, where fantastic-tasting treats of all persuasions are encouraged to strut their stuff in our name. We make a point of reminding all our gorgeous goodies that it’s never wrong to stand out from the pack, as long as they have something worthwhile to say.

Whilst others might peddle timid, everyday flavour formats, we always encourage our snacks to be a little more memorable.

There’s nothing worse than a pretzel that feels taken for granted, which is why we always insist that our noshable knots go out in rather fine, figure hugging milk chocolate jackets to remind them just how much we care.

Available in 250g bags for generous noshing or 70g for handy snacking.

Look out for further fine snack innovation over the coming months!